From one of the creators of the internationally successful app Hailo, this is the ultimate guide to transforming your app idea into a billion dollar business. More than a billion humans now have smartphones. We’ve downloaded more than 500,000 different apps more than 35 billion times. Apps are changing the way we communicate, shop, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history. ‘A practical guide on how to start your mobile app company. A must read for anyone who wants to start a mobile app business’ RICCARDO ZACCONI, FOUNDER AND CEO KING DIGITAL (MAKER OF CANDY CRUSH SAGA) Despite this, there are only a handful of mobile businesses that have cracked the code to making it billion dollar big. George Berkowski is one of the minds behind one app on its way to breaking into this elite group – Hailo – the smartphone app which allows users to hail taxis from their smartphones. In How to Build a Billion Dollar App, he draws on his experiences as a serial tech entrepreneur to provide all the information you need to create your own spectacularly successful mobile business. ‘The first book to take a detailed, insightful behind-the-scenes look at the mobile app world. A must read for anyone who wants to know what it takes to build an app into a successful business’ HUGO BARRA, VP, XIAOMI AND FORMER VP ANDROID PRODUCT MANAGEMENT, GOOGLE How to Build a Billion Dollar App guides you from the very beginning when you have nothing but a vague business plan scribbled on the back of an envelope, through the nuts and bolts of developing and launching an app and raising the money to grow your business, right up to the point at which you are juggling the pressures of being CEO of a billion dollar company – and still staying ahead of the competition. ‘George Berkowski knows from the front line how to build fast-scaling digital businesses. Don’t start one of your own without taking his advice’ DAVID ROWAN, EDITOR, WIRED MAGAZINE And if that wasn’t enough, Berkowski draws exclusively on the inside stories of the billion dollar apps we all use daily: from the photo-sharing app Instagram, which sold to Facebook for $1.1 billion in 2012, to Waze, the traffic app acquired by Google in 2013 for $1 billion, and Whatsapp, which was acquired by Facebook in February 2014 for a jaw-dropping $19 billion. ‘A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app’ MICHAEL ACTON SMITH, FOUNDER AND CEO, MIND CANDY (MAKER OF MOSHI MONSTERS) ~ Further praise for the book ~ ‘In his new work, George Berkowski delivers a compulsively readable business book; it’s a rollicking yet rigorously detailed ride through the process of creating a breakthrough app-based business. Berkowski’s engaging account of the rise of the app economy provides an insider’s view on entrepreneurial best practices, as illustrated by first-hand insights into the people – and their ventures – who have triumphed by exploiting the mobile revolution. It’s a richly rewarding read’ JEFFREY F. RAYPORT, FACULTY, HARVARD BUSINESS SCHOOL ‘I loved this book. It provides an entertaining and rigorous yet very practical guide to success in the brave new world of mobile technology. I will never look at apps the same way again’ BILL AULET, MANAGING DIRECTOR OF THE MARTIN TRUST CENTER FOR MIT ENTREPRENEURSHIP AND AUTHOR OF DISCIPLINED ENTREPRENEURSHIP: 24 STEPS TO A SUCCESSFUL STARTUP ‘George has combined his own experience at Hailo with a thoughtful study of the iconic mobile companies of this era to provide a helpful guide to entrepreneurs and investors trying to understand the emerging mobile economy’ADAM VALKIN, GENERAL PARTNER AT GENERAL CATALYST PARTNERS ‘Distilling lessons from the leading mobile internet startups, George offers unique insight into the app economy, the biggest and fastest wealth-creating opportunity in history’ PAUL FORSTER, CO-FOUNDER AND FORMER CEO, INDEED
