A New Underground AppStore that’s Blowing Up (from Amazon) George March 9, 2016 Marketing, user acquisition THE WAY DEVELOPERS sell apps has changed. It’s no longer as simple as in-app payments, or a premium price to download. What comes next, though, is anything but settled. One promising path is Amazon...
Pirate Metrics for Startups George August 23, 2014 crm, Marketing, Uncategorized, user acquisition, user retention Thanks to Dave McClure from 500 Startups for this brilliant distillation of the key marketing metrics for pretty much any startup: Acquisition Activation Retention Referral Revenue Dig into a lot more...
Mobile Engagement Hits New Highs George June 25, 2014 advertising, Marketing, Research The consumer shift to mobile reached new milestones in May 2014. Two separate measurements underscore the change. First, time spent on mobile apps in the U.S. accounted for the majority of time spent (51%) in...
Viral Emotions George June 18, 2014 Insights, Marketing, Research, user acquisition If a piece of content makes a reader feel a certain way, the reader is more likely to share it on social media. Which emotions lead to the most shares? BuzzSumo's Henley Wing analyzed the top 10% of...
Facebook Ads are Working Better than Ever George May 10, 2014 advertising, Marketing Facebook’s ad business continues to grow at an impressive clip with both effectiveness - click through rate (CTR) - and volume - ad impressions - increasing by double-digits quarter-over-quarter. CTR itself...
The Best PR Advice (You’ve Never Heard) George March 12, 2014 advertising, Facebook, Insights, Marketing, user acquisition I *love* Firstround and everything they write on their website. Unique, insightful pieces from people who know. I am - and you should - always be thinking about messaging, PR and how your app appears to the...
