Mobile Apps Are Dominating Media Consumption George June 26, 2014 Research A new report by comScore shows how far along we are in the ongoing shift towards mobile media usage. In many categories, digital media usage is almost exclusively happening on mobile devices now. According...
Mobile Engagement Hits New Highs George June 25, 2014 advertising, Marketing, Research The consumer shift to mobile reached new milestones in May 2014. Two separate measurements underscore the change. First, time spent on mobile apps in the U.S. accounted for the majority of time spent (51%) in...
Wowza: Android Hits 1 Billion Active Users George June 25, 2014 Google, Research, Uncategorized At its I/O conference Wednesday, Google announced that there are currently 1 billion active Android users globally. In the 30 days prior to the conference, the number of Android smartphone and tablet users...
Viral Emotions George June 18, 2014 Insights, Marketing, Research, user acquisition If a piece of content makes a reader feel a certain way, the reader is more likely to share it on social media. Which emotions lead to the most shares? BuzzSumo's Henley Wing analyzed the top 10% of...
Unicorns: What Billion Dollar Startups Have in Common George February 6, 2014 Billion Dollar Apps, Research It always pay to learn from the best, the most successful companies. There is, after all, not much point trying to learn from the average and mediocre. Especially if you're time poor, like most of us these...