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advertising

Mobile Engagement Hits New Highs

George
June 25, 2014
advertising, Marketing, Research
The consumer shift to mobile reached new milestones in May 2014. Two separate measurements underscore the change. First, time spent on mobile apps in the U.S. accounted for the majority of time spent (51%) in...

Facebook Ads are Working Better than Ever

George
May 10, 2014
advertising, Marketing
Facebook’s ad business continues to grow at an impressive clip with both effectiveness - click through rate (CTR) - and volume - ad impressions - increasing by double-digits quarter-over-quarter. CTR itself...

The Best PR Advice (You’ve Never Heard)

George
March 12, 2014
advertising, Facebook, Insights, Marketing, user acquisition
I *love* Firstround and everything they write on their website. Unique, insightful pieces from people who know. I am - and you should - always be thinking about messaging, PR and how your app appears to the...

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Latest Stories

  • I’m back! With a new app. It’s called HeadsApp.co

    George
    February 6, 2021
  • Deep Augmented Reality with DeepAR.ai

    George
    May 21, 2017
  • The Second Mobile Revolution

    George
    March 14, 2016
  • A New Underground AppStore that’s Blowing Up (from Amazon)

    George
    March 9, 2016
  • The Secret Terms on Unicorn Startup Termsheets

    George
    January 3, 2016

About the Book

How to Build a Billion Dollar App takes a comprehensive look at how the world's top apps reached billion-dollar valuations. Read what people are saying about the book.

About the Author

George Berkowski is an entrepreneur, MIT Rocket Scientist, product guy and lover of apps.

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The New Book 'How to Build a Billion Dollar App' - Read the Reviews
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