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Author George

George

George

Author

George Berkowski is an entrepreneur, MIT rocket scientist, product designer and startup lover. He is the author of the new book 'How to Build a Billion Dollar App'.

Facebook Ads are Working Better than Ever

George
May 10, 2014
advertising, Marketing
Facebook’s ad business continues to grow at an impressive clip with both effectiveness - click through rate (CTR) - and volume - ad impressions - increasing by double-digits quarter-over-quarter. CTR itself...

Candy Crush IPO: The Wait is officially Over

George
March 31, 2014
Audience Building, Candy Crush Saga, ecommerce, Gaming
It's still early in 2014 but we have a member of the billion-dollar app club, King.com, the company behind the worldwide sensation Candy Crush Saga. It's an especially happy day for me because Riccardo Zacconi...

Jack Dorsey, Square CEO at Stanford

George
March 23, 2014
Founder Interviews, Insights, Management, Square
Quite a great talk - he never thought about being an...

Like OMG, 77% of US college kids use Snapchat daily

George
March 12, 2014
Audience Building, Communications, Snapchat
A new study that polled 1,600 self-identified social media users in college from around the United States revealed that an enormous 77% use Snapchat on daily basis. The study also found that the...

The Best PR Advice (You’ve Never Heard)

George
March 12, 2014
advertising, Facebook, Insights, Marketing, user acquisition
I *love* Firstround and everything they write on their website. Unique, insightful pieces from people who know. I am - and you should - always be thinking about messaging, PR and how your app appears to the...
Viber App

Viber joins the Billion Dollar App Club

George
March 12, 2014
Audience Building, Billion Dollar Apps, Communications, Viber
The Japanese Internet retailer Rakuten plans to pay nearly $1 billion for Viber Media Inc., the company behind the Viber app. It's an interesting strategy which allows Rakuten to compete more closely with...

Sale of the Century: Facebook snaps up WhatsApp for $19 billion

George
February 19, 2014
Communications, WhatsApp
In what can be thought of as either sheer Silicon Valley insanity, or a wise defensive move, Facebook's Mark Zuckerberg picked up WhatsApp - a four-year-old communications app - for a total price tag of $19...

Unicorns: What Billion Dollar Startups Have in Common

George
February 6, 2014
Billion Dollar Apps, Research
It always pay to learn from the best, the most successful companies. There is, after all, not much point trying to learn from the average and mediocre. Especially if you're time poor, like most of us these...
Facebook Hits 1 Billion Monthly Active Users

Facebook hits 1 billion mobile monthly active users

George
January 29, 2014
Facebook
"It was a great end to the year for Facebook," Mark Zuckerberg , Facebook cofounder and CEO, said in a statement, before alluding to the company's upcoming 10th anniversary next week. "We're looking forward...

Uber CEO: How I Hire

George
January 7, 2014
Founder Interviews, Insights, Uber
Interesting interview from Uber CEO, Travis Kalanick, about what it takes to hire great people when you're growing...
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About the Book

How to Build a Billion Dollar App takes a comprehensive look at how the world's top apps reached billion-dollar valuations. Read what people are saying about the book.

About the Author

George Berkowski is an entrepreneur, MIT Rocket Scientist, product guy and lover of apps.

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The New Book 'How to Build a Billion Dollar App' - Read the Reviews
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