Google Downloads Soaring but Apple makes the money … George February 3, 2015 Audience Building, ecommerce, Google Downloads still aren't translating to dollars for Google and developers who create applications for its Play store for Android devices, as Apple's iOS App Store remains far and away the most profitable digital...
How to Build a World Beating App George September 26, 2014 Audience Building, Billion Dollar Apps, Insights, Management This article originally appeared in WIRED Magazine. Your app idea might not beat WhatsApp's $19bn valuation, but George Berkowski, former head of product at Hailo, sees plenty of opportunities. "We're all...
Snapchat Snapshot: Audience Numbers, Demographics and Advertising George June 28, 2014 Audience Building, Communications, Research, Snapchat Snapchat has emerged as an everyday communication tool for millions of teens and young adults, particularly in the U.S. and Western Europe. Snapchat launched in September 2011, so it is not...
Candy Crush IPO: The Wait is officially Over George March 31, 2014 Audience Building, Candy Crush Saga, ecommerce, Gaming It's still early in 2014 but we have a member of the billion-dollar app club, King.com, the company behind the worldwide sensation Candy Crush Saga. It's an especially happy day for me because Riccardo Zacconi...
Like OMG, 77% of US college kids use Snapchat daily George March 12, 2014 Audience Building, Communications, Snapchat A new study that polled 1,600 self-identified social media users in college from around the United States revealed that an enormous 77% use Snapchat on daily basis. The study also found that the...
Viber joins the Billion Dollar App Club George March 12, 2014 Audience Building, Billion Dollar Apps, Communications, Viber The Japanese Internet retailer Rakuten plans to pay nearly $1 billion for Viber Media Inc., the company behind the Viber app. It's an interesting strategy which allows Rakuten to compete more closely with...
The Mobile Money Shot George June 25, 2013 Audience Building, Billion Dollar Apps, Facebook, Instagram I have to recommend this great piece by Kara Swisher in Vanity Fair. Unlike the tech magazines and blogs, VF is able to really dig deep into the story behind the world's first Billion Dollar App. The sale of...
Waze breaks into the Billion Dollar App Club George June 11, 2013 Audience Building, Google, Waze 1 Comment Some journeys definitely do take a long time - Waze - the Israeli social-mapping app took a good 7 years to make it there. Today Google announced that they would be acquiring the company for $1.1 billion. The...
