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Audience Building

Google Downloads Soaring but Apple makes the money …

George
February 3, 2015
Audience Building, ecommerce, Google
Downloads still aren't translating to dollars for Google and developers who create applications for its Play store for Android devices, as Apple's iOS App Store remains far and away the most profitable digital...

How to Build a World Beating App

George
September 26, 2014
Audience Building, Billion Dollar Apps, Insights, Management
This article originally appeared in WIRED Magazine. Your app idea might not beat WhatsApp's $19bn valuation, but George Berkowski, former head of product at Hailo, sees plenty of opportunities. "We're all...

Snapchat Snapshot: Audience Numbers, Demographics and Advertising

George
June 28, 2014
Audience Building, Communications, Research, Snapchat
Snapchat has emerged as an everyday communication tool for millions of teens and young adults, particularly in the U.S. and Western Europe. Snapchat launched in September 2011, so it is not...

Candy Crush IPO: The Wait is officially Over

George
March 31, 2014
Audience Building, Candy Crush Saga, ecommerce, Gaming
It's still early in 2014 but we have a member of the billion-dollar app club, King.com, the company behind the worldwide sensation Candy Crush Saga. It's an especially happy day for me because Riccardo Zacconi...

Like OMG, 77% of US college kids use Snapchat daily

George
March 12, 2014
Audience Building, Communications, Snapchat
A new study that polled 1,600 self-identified social media users in college from around the United States revealed that an enormous 77% use Snapchat on daily basis. The study also found that the...
Viber App

Viber joins the Billion Dollar App Club

George
March 12, 2014
Audience Building, Billion Dollar Apps, Communications, Viber
The Japanese Internet retailer Rakuten plans to pay nearly $1 billion for Viber Media Inc., the company behind the Viber app. It's an interesting strategy which allows Rakuten to compete more closely with...

The Mobile Money Shot

George
June 25, 2013
Audience Building, Billion Dollar Apps, Facebook, Instagram
I have to recommend this great piece by Kara Swisher in Vanity Fair. Unlike the tech magazines and blogs, VF is able to really dig deep into the story behind the world's first Billion Dollar App. The sale of...

Waze breaks into the Billion Dollar App Club

George
June 11, 2013
Audience Building, Google, Waze
1 Comment
Some journeys definitely do take a long time - Waze - the Israeli social-mapping app took a good 7 years to make it there. Today Google announced that they would be acquiring the company for $1.1 billion. The...

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Latest Stories

  • I’m back! With a new app. It’s called HeadsApp.co

    George
    February 6, 2021
  • Deep Augmented Reality with DeepAR.ai

    George
    May 21, 2017
  • The Second Mobile Revolution

    George
    March 14, 2016
  • A New Underground AppStore that’s Blowing Up (from Amazon)

    George
    March 9, 2016
  • The Secret Terms on Unicorn Startup Termsheets

    George
    January 3, 2016

About the Book

How to Build a Billion Dollar App takes a comprehensive look at how the world's top apps reached billion-dollar valuations. Read what people are saying about the book.

About the Author

George Berkowski is an entrepreneur, MIT Rocket Scientist, product guy and lover of apps.

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