Audience Building

Downloads still aren't translating to dollars for Google and developers who create applications for its Play store for Android devices, as Apple's iOS App Store remains far and away the most profitable digital...

This article originally appeared in WIRED Magazine. Your app idea might not beat WhatsApp's $19bn valuation, but George Berkowski, former head of product at Hailo, sees plenty of opportunities. "We're all...

Snapchat has emerged as an everyday communication tool for millions of teens and young adults, particularly in the U.S. and Western Europe. Snapchat launched in September 2011, so it is not...

It's still early in 2014 but we have a member of the billion-dollar app club, King.com, the company behind the worldwide sensation Candy Crush Saga. It's an especially happy day for me because Riccardo Zacconi...

A new study that polled 1,600 self-identified social media users in college from around the United States revealed that an enormous 77% use Snapchat on daily basis. The study also found that the...

The Japanese Internet retailer Rakuten plans to pay nearly $1 billion for Viber Media Inc., the company behind the Viber app. It's an interesting strategy which allows Rakuten to compete more closely with...

I have to recommend this great piece by Kara Swisher in Vanity Fair. Unlike the tech magazines and blogs, VF is able to really dig deep into the story behind the world's first Billion Dollar App. The sale of...

Some journeys definitely do take a long time - Waze - the Israeli social-mapping app took a good 7 years to make it there. Today Google announced that they would be acquiring the company for $1.1 billion. The...