Facebook Ads are Working Better than Ever George May 10, 2014 advertising, Marketing Facebook’s ad business continues to grow at an impressive clip with both effectiveness - click through rate (CTR) - and volume - ad impressions - increasing by double-digits quarter-over-quarter. CTR itself...
Candy Crush IPO: The Wait is officially Over George March 31, 2014 Audience Building, Candy Crush Saga, ecommerce, Gaming It's still early in 2014 but we have a member of the billion-dollar app club, King.com, the company behind the worldwide sensation Candy Crush Saga. It's an especially happy day for me because Riccardo Zacconi...
Jack Dorsey, Square CEO at Stanford George March 23, 2014 Founder Interviews, Insights, Management, Square Quite a great talk - he never thought about being an...
Like OMG, 77% of US college kids use Snapchat daily George March 12, 2014 Audience Building, Communications, Snapchat A new study that polled 1,600 self-identified social media users in college from around the United States revealed that an enormous 77% use Snapchat on daily basis. The study also found that the...
The Best PR Advice (You’ve Never Heard) George March 12, 2014 advertising, Facebook, Insights, Marketing, user acquisition I *love* Firstround and everything they write on their website. Unique, insightful pieces from people who know. I am - and you should - always be thinking about messaging, PR and how your app appears to the...
Viber joins the Billion Dollar App Club George March 12, 2014 Audience Building, Billion Dollar Apps, Communications, Viber The Japanese Internet retailer Rakuten plans to pay nearly $1 billion for Viber Media Inc., the company behind the Viber app. It's an interesting strategy which allows Rakuten to compete more closely with...
Sale of the Century: Facebook snaps up WhatsApp for $19 billion George February 19, 2014 Communications, WhatsApp In what can be thought of as either sheer Silicon Valley insanity, or a wise defensive move, Facebook's Mark Zuckerberg picked up WhatsApp - a four-year-old communications app - for a total price tag of $19...
Unicorns: What Billion Dollar Startups Have in Common George February 6, 2014 Billion Dollar Apps, Research It always pay to learn from the best, the most successful companies. There is, after all, not much point trying to learn from the average and mediocre. Especially if you're time poor, like most of us these...
Facebook hits 1 billion mobile monthly active users George January 29, 2014 Facebook "It was a great end to the year for Facebook," Mark Zuckerberg , Facebook cofounder and CEO, said in a statement, before alluding to the company's upcoming 10th anniversary next week. "We're looking forward...
Uber CEO: How I Hire George January 7, 2014 Founder Interviews, Insights, Uber Interesting interview from Uber CEO, Travis Kalanick, about what it takes to hire great people when you're growing...